There are some strange, magical and cosmic creatures. And just a bit crazy. They are fighting for your devotion. These beings are not divine, but divinity is their goal.
You are chosen to lead a cult. Your task is to construct and guide. You can call yourself a guru, priest or a spritual manager.
What did you expect? It is all about getting followers, indoctrinate them to believe I the artifacts that powers the ritual. And the ritual is the gate way to divinity.
Remember, this is just a game. Real cults are dangerous. This is not a manual.
But the real fun is immersion in the game.
Keep your cult alive. Serve your followers somethings to believe in. Give them conspirity theories, control them and know there is a way where there is a whip. Forget all about trust, it is all about loyalty.
Or maybe not. Doesn't really matter as long your followers believe in them. You know, magic is hard and often makes you mad.